If you woke up tomorrow to social media being censored and limited, what's your next line of defense? Call in the reserves!! Never underestimate the power of your email database…
Meet my marketing secret weapon:
It has been a game changer for my business. The best thing about the platform is how easy it is to design high converting emails that perfectly match my brand!
The world's most intuitive email builder
It's time to stop fighting the Instagram algorithm and start building your email list…
Publish once, share everywhere.
Win more subscribers by creating stunning, signup-worthy landing pages.
but why Flodesk?
One monthly price, unlimited subscribers:
Unlike competitors, Flodesk doesn’t penalize you for growing your list. Whether you’re looking to start a small newsletter or build an email marketing empire, you pay the same monthly price.
For the first time ever in email marketing, you can use custom fonts and image collages. Yes please! I like my marketing on-brand. Click and Drag
Want to look like you have an entire marketing team crafting and coding your every email? Look no further! Flodesk puts the power of a professional designer in your pocket. Their click and drag email builder makes it easier than ever to create beautifully branded emails (no coding required).
Templates designed to convert:
To get you started, Flodesk has a library of gorgeous templates to help you welcome, nurture, and convert subscribers into customers. Built in partnership with other successful entrepreneurs, each template is designed to help you up your email game. Oh, and customizing them is simple. A few clicks and the templates transform to match your brand’s unique look and feel.
Integrate Instagram, Shopify, Zapier, Facebook, Wordpress, and more:
Want an easy way to connect email subscribers with the incredible content you’re sharing on social? Flodesk has you covered. Easily integrate your Instagram account into outgoing emails to showcase your most recent posts. Create a horizontal gallery or a pin-board style collage in seconds.
No more tag confusion:
You can forget about all the stress that comes from tagging. No more duplicate tags or thinking about it too late—Flodesk does all of the tagging for you! You can see which of your subscribers are most engaged, what they signed up for, what they clicked on, there’s tons of data automatically captured for you. And you have full segmentation capabilities!
What is email marketing strategy?
Email marketing strategy is your approach to sending emails that helps you achieve your end goal for your business. Common goals include growing your community, increasing community engagement and making more sales.
While your strategy will be different based on your goal, all great email marketing strategies are:
→ Consistent—Email your list on a regular basis to stay top of mind with your subscribers and increase your brand awareness
→ Engaging—Don't only send an email every time you want to ask your subscribers to buy something; make sure to send content that's entertaining, inspirational and/or educational, too!
→ Intentional—Make sure there's a clear point to every email you send that helps you get closer to your end goal
→ Beautiful—While you should never judge a book by its cover, your subscribers definitely judge brands by their email designs. Well-designed emails help your readers connect with your message—and take action!—to learn more, buy now or whatever your CTA may be.
Why does my email marketing strategy matter if I'm active on social media?
As the Flodesk co-founder and Chief Design Officer Rebecca Shostak says, "Unlike social media, email is a level playing field. You don't have to compete with an algorithm. You don't have to spend a ton on ads. You can show up in the inbox exactly the same as some of the biggest brands out there—and you can get the same impact."
With Flodesk's stunning email templates, you can showcase your brand and message in the same attention-grabbing way that big brands (with bigger budgets and design teams) do and get the same results.
How do I create my own email marketing strategy plan?
To create your own email marketing strategy plan, always start by identifying your goal. Do you want to use email marketing to build your community as a personal brand? Make sales? Book clients? Keep that in mind and create a plan that all funnels down to that.
Next, think about a freebie you can offer people in exchange for their email address. Once people have signed up to your list, regularly send them content.
Your content should be entertaining, inspiring and/or informational and educational. This could be:
→ A success story
→ A before and after
→ A common mistake you often see your clients struggle with and how to fix it
→ A new blog post you've written
The options to get creative are endless. Just make sure all of this content is related to your end goal and what you have to offer.
After you've been sending valuable content for a while, you can start sending sales emails with a CTA to "buy now" or "book now." Remember, not everyone is ready to buy from you when they receive your sales email.
This is why it's important to keep emailing your list regularly. Keep showing up in their inbox, providing entertainment and education with the occasional sales email.
Don't forget to continuously promote your freebie on all your favorite social media platforms to keep building your email list and expanding your pool of potential customers.
What are the email definitions every entrepreneur needs to know?
Here are some of Flodesk's favorite email definitions:
→ Call-to-action (Commonly abbreviated to CTA)—The direct action you want subscribers to take on your email, which often begins with clicking a link or button.
→ Conversion—When a lead turns into a paying customer or client after interacting with your email sequence. Or when someone signs up for your freebie.
→ Full-page form (aka landing page, opt-in page)—A separate page with its own URL that's solely dedicated to collecting your subscriber’s email address.
→ Layouts—A specific element inside Flodesk that gives you the freedom to create gorgeous email graphics, add a cursive signature sign-off and more—no HTML code or design software required. Strategically designed to look beautiful on any screen, no matter how it's edited, Layouts let you customize your design on a whole new level.
→ Preview text—A customized line of copy following your email’s subject line that explains what your email is about. Use this to tease what's inside to boost your open rates.