First of all, in order to get subscribers, you have to actually have a sign up option. ;) If you haven't taken that step or have been reluctant to make the commitment to staying in touch with your followers via email, there's no time like the present to get started.
Make it easy to subscribe
The subscription process has to be as seamless as possible. You should include a subscribe option in a prominent place on your website – either on the homepage itself, or by creating a designated page that is accessible directly from the navigation menu.
On your Wix site, you can use the Get Subscribers feature to easily create an eye-catching subscription form. The sign up forms you create with this feature are designed to simplify the registration to the max.
Create shareable newsletters
If your newsletters offer great content with valuable information (this includes sales!), your subscribers are more likely to share them with their own contacts. This way, they help you expand your reach to new audiences and expose your newsletters to more potential subscribers.
Remember, great content doesn’t stop with the written text. Your newsletters must be designed to leave an impression. Fortunately Wix ShoutOut is a newsletter tool that allows you to create and distribute beautiful and powerful newsletters. Similarly to the Wix website editor, with ShoutOut you have a selection of stunning newsletter templates to choose from, which you then customize with a few simple clicks.
Promote your mailing list explicitly
Want to make sure people know about your awesome mailing list? Tell them about it! Use your social media profiles (business and personal) to encourage people to subscribe, and give them a taste by adding a link to a recent newsletter or just the title of the most successful one.
You can add a brief line to your email signature that calls for direct action (“Join our mailing list!”). Of course, don’t forget to add the link to the subscription form. Remember to keep the sign up process as hassle-free as possible.
Collect contact info on live events
If you interact with your target audience at special events, be sure to come ready with a neat sign up form, a pen and a clip board, keep it at the entrance or pass it around to collect contacts. It may sound like an archaic method but it is still very effective.