Hi, I'm Shellie - your web design partner empowering small businesses to thrive.
I help women entrepreneurs build websites that connect, convert, and elevate your brand with confidence.
NAMED Top 100 WIX designer
The Heart Behind the Design
I didn't start out thinking I'd become a web designer - but once I built my first Wix site, I realized that beautiful, strategic design could actually change the way a business shows up online.
Over more than a decade, I've turned that passion into Bella & Bloom, where the focus has always been on clarity, connection, and intentional growth.
What Clients Say
"Shellie was very patient with me and was always quick to respond. I had no idea what I was doing and she walked me through the process and I now have a beautiful website."
- ZEN PUPPY DEN
Beyond the Business
A few things that keep me grounded and inspired outside of work.
Trying new recipes
Creating order from chaos
Unplugged with a book
Decking the halls
Cooking & baking
Exploring the world of flavors and ingredients is my jam! In my spare time, you'll often find me knee-deep in recipe research mode.
Pittsburgh Penguins hockey
From the edge-of-your-seat plays to the electrifying goals, there's nothing quite like the rush of excitement when my favorite team hits the ice.
Decking the halls
From adorning every nook and cranny with twinkling lights to decking the halls with garlands and ornaments, I revel in the magic of the season.
Reality TV & documentaries
I'll admit, I'm hooked on the world of reality TV and documentaries. I love the mix of entertainment and education these shows offer.
There’s an exciting dimension to my life that I’m passionate about—Harken. It’s not just a brand, but a reflection of my love for farmhouse decor and my entrepreneurial spirit, driven by a commitment to offering products that are unique and meaningful. As the founder and driving force behind Harken, I’ve carefully curated a collection of thoughtfully crafted farmhouse decor pieces that resonate with people’s lives, bringing a sense of warmth and authenticity to their homes. I believe that the right decor can transform a space, making everyday moments feel more special and personal.
My love for farmhouse decor has always been rooted in its timeless, nostalgic charm. There’s something comforting about the rustic elegance it brings, blending the old with the new in a way that feels both familiar and fresh. This passion is why I’m dedicated to promoting my favorite finds through Harken. I love the idea of helping others discover pieces that enhance their living spaces, making them feel cozier, more inviting, and filled with character. Through my side hustle, Harken, I get to share my love for thoughtfully crafted decor that not only beautifies a home but also adds a personal touch to everyday life.
Let nostalgia lead the way!
