Let’s be honest—running a business is no small task. You’ve got products or services to offer, content to create, social media to manage, and about a million other things on your to-do list.
But here’s the thing: if your website isn’t working for you, it’s just another thing on that list—something you have to constantly update, tweak, and hope is doing its job.
Your website shouldn’t just exist; it should be an active, powerful tool that attracts visitors, engages them, and converts them into clients.
So, how do you make that happen? Here’s what you need to focus on.
1. Your Website Should Clearly Communicate What You Do (Within Seconds!)
People don’t have time to scroll endlessly, trying to figure out what you offer. If they land on your site and can’t immediately tell who you are, what you do, and how you can help them, they’ll bounce—fast.
Quick Fix:
Your homepage should have a clear, compelling headline that instantly tells visitors what you do.
Your navigation should be simple and intuitive—no one should have to dig to find your services or contact info.
A call to action (CTA) should be front and center. Whether it’s booking a consultation, signing up for a freebie, or shopping your products, make it obvious what the next step is.
Check out my portfolio for examples of strategic, swoon'worthy website designs that convert!
2. Your Design Should Reflect Your Brand’s Personality
Looks do matter—especially online. But a beautiful website isn’t enough. Your design should do more than just look good; it should help tell your brand’s story, create a connection with visitors, and build trust.
Quick Fix:
Use consistent branding—fonts, colors, and imagery that align with your business.
Keep your design clean and easy to navigate. Too much clutter? It’s overwhelming. Too little? It feels unfinished.
Make sure your images and copy speak to your ideal audience—they should feel like your site was made just for them.
Need help refining your brand aesthetic? Take a peek at my blog for design tips and inspiration.
3. Your Website Should Be Working Behind the Scenes (Even When You’re Not)
Your website isn’t just an online brochure—it should be doing the heavy lifting for your business. That means:
Attracting your ideal audience
Capturing leads
Answering common questions
Guiding visitors to take action
If it’s not doing these things, it’s time for a change.
Quick Fix:
SEO matters! Make sure your site is optimized with relevant keywords so people can actually find you on Google.
Use lead magnets (like a freebie or downloadable resource) to collect emails and build your audience. Grab my freebie here if you want an easy way to improve your site.
Your contact page should be super simple to use—don’t make potential clients hunt for a way to reach you.
Need help making your website more effective? Let’s chat! Get in touch and let’s make it happen.
4. Your Website Should Guide Visitors to Take Action
This might be the most important point: if your website isn’t guiding visitors to take action, it’s not doing its job.
Every single page should have a clear CTA (call to action). Whether it’s booking a call, joining your email list, or making a purchase, people need to know exactly what to do next.
Quick Fix:
Use strong, action-driven language (“Get started,” “Book now,” “Download the free guide”) instead of passive phrases like “Learn more.”
Make your CTA buttons stand out—use bold colors and place them in multiple spots on your page.
Simplify the process. If your checkout, contact form, or booking system is too complicated, you’ll lose people fast.
Want to see examples of high-converting websites? Browse my portfolio to see how I create designs that drive results.
Your Website Should Work for You—Let’s Make It Happen
If you’re feeling like your website isn’t quite pulling its weight, don’t stress—I’m here to help.
Step 1: Browse my blog for free tips on website design, branding, and business strategy.
Step 2: Download my free website checklist to give your site a quick refresh. Grab it here
Step 3: Ready for a bigger transformation? Let’s work together to create a website that actually works for you. Check out my services and let’s chat!
Your website should be more than just a pretty page—it should be a powerful business tool.
XO,
Shellie
