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A CURATED COLLECTION Crafted to Reflect your Unique Narrative at the heart of your brand Specializing in creating custom websites that reflect your individual style and vision. From sleek and modern layouts to elegant and timeless aesthetics, this portfolio showcases a diverse range of designs tailored to suit a variety of businesses and brands. Creativity meets functionality. The Socialite Firm The Socialite Firm excels in crafting premium content and offering tailored marketing strategies. GET THE DETAILS Mr. & Mrs. Punta Cana Your premier destination for luxury travel experiences in the breathtaking region of Punta Cana. GET THE DETAILS Cat's Kids Yoga Cats Kids Yoga is dedicated to introducing children to the benefits of yoga in a fun and engaging way. GET THE DETAILS Girls Day Out Boutique Trendy fashion curated specifically for the modern woman with a passion for style and adventure. GET THE DETAILS Amy Mazur Psychotherapy Compassionate and holistic approach to mental health, providing individual and group therapy sessions. GET THE DETAILS ElaineK Consulting The Socialite Firm excels in crafting premium content and offering tailored marketing strategies. GET THE DETAILS

Bella & Bloom 80 10 Essential Topics to Cover for a Successful Web Design Project P R E V N E X T Apr 29, 2024 LEAVE A COMMENT Having a strong online presence is crucial for businesses and individuals alike. Whether you're launching a new website for your business, revamping an existing one, or starting a personal blog, working with a web designer (aka, me 👋) is often the best way to achieve your goals. However, for the web design process to be successful, effective communication between you and your designer is paramount. Before diving headfirst into your project, there are several important things you should discuss with your web designer to ensure a smooth and successful collaboration. In this comprehensive guide, here are 10 key topics you should address before starting a web design project . 1. Define Your Goals and Objectives: Before approaching a web designer, it's essential to have a clear understanding of what you want to achieve with your website. Are you looking to increase online sales, generate leads, showcase your portfolio, or simply establish an online presence? Clearly articulating your goals will help your web designer tailor the design and functionality of your website to meet your specific needs. 2. Know Your Target Audience: Understanding your target audience is vital for creating a website that resonates with your visitors. Provide your web designer with insights into your target demographic, including their age, gender, interests, and browsing habits. This information will inform design decisions such as color schemes, typography, and user experience elements. 3. Outline Your Brand Identity: Your website should reflect your brand identity and values cohesively. Provide your web designer with branding guidelines, including your logo, color palette, typography preferences, and brand voice. Consistency across all branding elements will help establish a strong brand presence online. 4. Discuss Functionality Requirements: Beyond aesthetics, discuss the functionality you require for your website. Do you need e-commerce capabilities, a blog section, contact forms, appointment scheduling, or integration with third-party platforms? Communicate these requirements to your web designer to ensure they can implement the necessary features effectively. 5. Provide Content and Imagery: Content is king so it's essential to have high-quality content ready for your website. This includes text, images, videos, and any other multimedia elements. If you need assistance with content creation, discuss this with your web designer upfront. Providing content early in the process will streamline the design and development phases. 6. Set a Realistic Timeline: Be transparent about your desired timeline for the project, including any key milestones or deadlines. Collaborate with your web designer to establish a timeline that works for both parties. 7. Communicate Your Budget: Discussing your budget early on will help ensure that the scope of the project aligns with your financial constraints. Be upfront about your budgetary limitations, but also be open to your web designer's suggestions for maximizing value within your budget. Transparency regarding budget expectations will prevent any misunderstandings down the line. 8. Clarify Maintenance and Support Needs: A website requires ongoing maintenance and support to ensure it remains functional, secure, and up to date. Discuss with your web designer the level of maintenance and support they provide post-launch. Will they offer regular updates, technical support, etc.? Clarifying these details will help you plan for the long-term success of your website. 9. Address SEO Considerations: Search engine optimization (SEO) is critical for driving organic traffic to your website. Discuss SEO considerations with your web designer, including keyword optimization, meta tags, site structure, and mobile responsiveness. An SEO-friendly website will improve your visibility in search engine results and attract more visitors over time. 10. Establish Communication Channels: Effective communication is key to a successful web design project. Establish clear communication channels with your web designer, whether it's through email, phone calls, or project management tools to ensure that any issues are addressed promptly. So before embarking on a web design project, it's essential to have open and honest communication with your web designer. By addressing the topics outlined above, you'll set the stage for a collaborative and successful partnership. Remember, your website is an extension of your brand and should accurately represent your identity and goals. By working closely with your web designer and providing clear direction and feedback, you'll ensure that your website not only looks great but also achieves your desired outcomes. Share this post: Facebook X (Twitter) LinkedIn Pinterest Copy link BUSINESS TIPS FOR THE FUN OF IT INSPIRATION STOCK PHOTOS SITE LAUNCHES WOMEN IN BUSINESS Certain posts may include affiliate links to tools I personally use and endorse. This means that if you choose to make a purchase, I may receive a modest commission at no extra expense to you.

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Bella & Bloom 80 10 Essential Topics to Cover for a Successful Web Design Project P R E V N E X T Apr 29, 2024 LEAVE A COMMENT Having a strong online presence is crucial for businesses and individuals alike. Whether you're launching a new website for your business, revamping an existing one, or starting a personal blog, working with a web designer (aka, me 👋) is often the best way to achieve your goals. However, for the web design process to be successful, effective communication between you and your designer is paramount. Before diving headfirst into your project, there are several important things you should discuss with your web designer to ensure a smooth and successful collaboration. In this comprehensive guide, here are 10 key topics you should address before starting a web design project . 1. Define Your Goals and Objectives: Before approaching a web designer, it's essential to have a clear understanding of what you want to achieve with your website. Are you looking to increase online sales, generate leads, showcase your portfolio, or simply establish an online presence? Clearly articulating your goals will help your web designer tailor the design and functionality of your website to meet your specific needs. 2. Know Your Target Audience: Understanding your target audience is vital for creating a website that resonates with your visitors. Provide your web designer with insights into your target demographic, including their age, gender, interests, and browsing habits. This information will inform design decisions such as color schemes, typography, and user experience elements. 3. Outline Your Brand Identity: Your website should reflect your brand identity and values cohesively. Provide your web designer with branding guidelines, including your logo, color palette, typography preferences, and brand voice. Consistency across all branding elements will help establish a strong brand presence online. 4. Discuss Functionality Requirements: Beyond aesthetics, discuss the functionality you require for your website. Do you need e-commerce capabilities, a blog section, contact forms, appointment scheduling, or integration with third-party platforms? Communicate these requirements to your web designer to ensure they can implement the necessary features effectively. 5. Provide Content and Imagery: Content is king so it's essential to have high-quality content ready for your website. This includes text, images, videos, and any other multimedia elements. If you need assistance with content creation, discuss this with your web designer upfront. Providing content early in the process will streamline the design and development phases. 6. Set a Realistic Timeline: Be transparent about your desired timeline for the project, including any key milestones or deadlines. Collaborate with your web designer to establish a timeline that works for both parties. 7. Communicate Your Budget: Discussing your budget early on will help ensure that the scope of the project aligns with your financial constraints. Be upfront about your budgetary limitations, but also be open to your web designer's suggestions for maximizing value within your budget. Transparency regarding budget expectations will prevent any misunderstandings down the line. 8. Clarify Maintenance and Support Needs: A website requires ongoing maintenance and support to ensure it remains functional, secure, and up to date. Discuss with your web designer the level of maintenance and support they provide post-launch. Will they offer regular updates, technical support, etc.? Clarifying these details will help you plan for the long-term success of your website. 9. Address SEO Considerations: Search engine optimization (SEO) is critical for driving organic traffic to your website. Discuss SEO considerations with your web designer, including keyword optimization, meta tags, site structure, and mobile responsiveness. An SEO-friendly website will improve your visibility in search engine results and attract more visitors over time. 10. Establish Communication Channels: Effective communication is key to a successful web design project. Establish clear communication channels with your web designer, whether it's through email, phone calls, or project management tools to ensure that any issues are addressed promptly. So before embarking on a web design project, it's essential to have open and honest communication with your web designer. By addressing the topics outlined above, you'll set the stage for a collaborative and successful partnership. Remember, your website is an extension of your brand and should accurately represent your identity and goals. By working closely with your web designer and providing clear direction and feedback, you'll ensure that your website not only looks great but also achieves your desired outcomes. Share this post: Facebook X (Twitter) LinkedIn Pinterest Copy link BUSINESS TIPS FOR THE FUN OF IT INSPIRATION STOCK PHOTOS SITE LAUNCHES WOMEN IN BUSINESS Certain posts may include affiliate links to tools I personally use and endorse. This means that if you choose to make a purchase, I may receive a modest commission at no extra expense to you.

Bella & Bloom 80 10 Essential Topics to Cover for a Successful Web Design Project P R E V N E X T Apr 29, 2024 LEAVE A COMMENT Having a strong online presence is crucial for businesses and individuals alike. Whether you're launching a new website for your business, revamping an existing one, or starting a personal blog, working with a web designer (aka, me 👋) is often the best way to achieve your goals. However, for the web design process to be successful, effective communication between you and your designer is paramount. Before diving headfirst into your project, there are several important things you should discuss with your web designer to ensure a smooth and successful collaboration. In this comprehensive guide, here are 10 key topics you should address before starting a web design project . 1. Define Your Goals and Objectives: Before approaching a web designer, it's essential to have a clear understanding of what you want to achieve with your website. Are you looking to increase online sales, generate leads, showcase your portfolio, or simply establish an online presence? Clearly articulating your goals will help your web designer tailor the design and functionality of your website to meet your specific needs. 2. Know Your Target Audience: Understanding your target audience is vital for creating a website that resonates with your visitors. Provide your web designer with insights into your target demographic, including their age, gender, interests, and browsing habits. This information will inform design decisions such as color schemes, typography, and user experience elements. 3. Outline Your Brand Identity: Your website should reflect your brand identity and values cohesively. Provide your web designer with branding guidelines, including your logo, color palette, typography preferences, and brand voice. Consistency across all branding elements will help establish a strong brand presence online. 4. Discuss Functionality Requirements: Beyond aesthetics, discuss the functionality you require for your website. Do you need e-commerce capabilities, a blog section, contact forms, appointment scheduling, or integration with third-party platforms? Communicate these requirements to your web designer to ensure they can implement the necessary features effectively. 5. Provide Content and Imagery: Content is king so it's essential to have high-quality content ready for your website. This includes text, images, videos, and any other multimedia elements. If you need assistance with content creation, discuss this with your web designer upfront. Providing content early in the process will streamline the design and development phases. 6. Set a Realistic Timeline: Be transparent about your desired timeline for the project, including any key milestones or deadlines. Collaborate with your web designer to establish a timeline that works for both parties. 7. Communicate Your Budget: Discussing your budget early on will help ensure that the scope of the project aligns with your financial constraints. Be upfront about your budgetary limitations, but also be open to your web designer's suggestions for maximizing value within your budget. Transparency regarding budget expectations will prevent any misunderstandings down the line. 8. Clarify Maintenance and Support Needs: A website requires ongoing maintenance and support to ensure it remains functional, secure, and up to date. Discuss with your web designer the level of maintenance and support they provide post-launch. Will they offer regular updates, technical support, etc.? Clarifying these details will help you plan for the long-term success of your website. 9. Address SEO Considerations: Search engine optimization (SEO) is critical for driving organic traffic to your website. Discuss SEO considerations with your web designer, including keyword optimization, meta tags, site structure, and mobile responsiveness. An SEO-friendly website will improve your visibility in search engine results and attract more visitors over time. 10. Establish Communication Channels: Effective communication is key to a successful web design project. Establish clear communication channels with your web designer, whether it's through email, phone calls, or project management tools to ensure that any issues are addressed promptly. So before embarking on a web design project, it's essential to have open and honest communication with your web designer. By addressing the topics outlined above, you'll set the stage for a collaborative and successful partnership. Remember, your website is an extension of your brand and should accurately represent your identity and goals. By working closely with your web designer and providing clear direction and feedback, you'll ensure that your website not only looks great but also achieves your desired outcomes. Share this post: Facebook X (Twitter) LinkedIn Pinterest Copy link BUSINESS TIPS FOR THE FUN OF IT INSPIRATION STOCK PHOTOS SITE LAUNCHES WOMEN IN BUSINESS Certain posts may include affiliate links to tools I personally use and endorse. This means that if you choose to make a purchase, I may receive a modest commission at no extra expense to you.

Bella & Bloom 80 10 Essential Topics to Cover for a Successful Web Design Project P R E V N E X T Apr 29, 2024 LEAVE A COMMENT Having a strong online presence is crucial for businesses and individuals alike. Whether you're launching a new website for your business, revamping an existing one, or starting a personal blog, working with a web designer (aka, me 👋) is often the best way to achieve your goals. However, for the web design process to be successful, effective communication between you and your designer is paramount. Before diving headfirst into your project, there are several important things you should discuss with your web designer to ensure a smooth and successful collaboration. In this comprehensive guide, here are 10 key topics you should address before starting a web design project . 1. Define Your Goals and Objectives: Before approaching a web designer, it's essential to have a clear understanding of what you want to achieve with your website. Are you looking to increase online sales, generate leads, showcase your portfolio, or simply establish an online presence? Clearly articulating your goals will help your web designer tailor the design and functionality of your website to meet your specific needs. 2. Know Your Target Audience: Understanding your target audience is vital for creating a website that resonates with your visitors. Provide your web designer with insights into your target demographic, including their age, gender, interests, and browsing habits. This information will inform design decisions such as color schemes, typography, and user experience elements. 3. Outline Your Brand Identity: Your website should reflect your brand identity and values cohesively. Provide your web designer with branding guidelines, including your logo, color palette, typography preferences, and brand voice. Consistency across all branding elements will help establish a strong brand presence online. 4. Discuss Functionality Requirements: Beyond aesthetics, discuss the functionality you require for your website. Do you need e-commerce capabilities, a blog section, contact forms, appointment scheduling, or integration with third-party platforms? Communicate these requirements to your web designer to ensure they can implement the necessary features effectively. 5. Provide Content and Imagery: Content is king so it's essential to have high-quality content ready for your website. This includes text, images, videos, and any other multimedia elements. If you need assistance with content creation, discuss this with your web designer upfront. Providing content early in the process will streamline the design and development phases. 6. Set a Realistic Timeline: Be transparent about your desired timeline for the project, including any key milestones or deadlines. Collaborate with your web designer to establish a timeline that works for both parties. 7. Communicate Your Budget: Discussing your budget early on will help ensure that the scope of the project aligns with your financial constraints. Be upfront about your budgetary limitations, but also be open to your web designer's suggestions for maximizing value within your budget. Transparency regarding budget expectations will prevent any misunderstandings down the line. 8. Clarify Maintenance and Support Needs: A website requires ongoing maintenance and support to ensure it remains functional, secure, and up to date. Discuss with your web designer the level of maintenance and support they provide post-launch. Will they offer regular updates, technical support, etc.? Clarifying these details will help you plan for the long-term success of your website. 9. Address SEO Considerations: Search engine optimization (SEO) is critical for driving organic traffic to your website. Discuss SEO considerations with your web designer, including keyword optimization, meta tags, site structure, and mobile responsiveness. An SEO-friendly website will improve your visibility in search engine results and attract more visitors over time. 10. Establish Communication Channels: Effective communication is key to a successful web design project. Establish clear communication channels with your web designer, whether it's through email, phone calls, or project management tools to ensure that any issues are addressed promptly. So before embarking on a web design project, it's essential to have open and honest communication with your web designer. By addressing the topics outlined above, you'll set the stage for a collaborative and successful partnership. Remember, your website is an extension of your brand and should accurately represent your identity and goals. By working closely with your web designer and providing clear direction and feedback, you'll ensure that your website not only looks great but also achieves your desired outcomes. Share this post: Facebook X (Twitter) LinkedIn Pinterest Copy link BUSINESS TIPS FOR THE FUN OF IT INSPIRATION STOCK PHOTOS SITE LAUNCHES WOMEN IN BUSINESS Certain posts may include affiliate links to tools I personally use and endorse. This means that if you choose to make a purchase, I may receive a modest commission at no extra expense to you.

PREV NEXT ElaineK Consulting Specializing in empowering businesses to reach their full potential through comprehensive strategic consulting services. With a commitment to excellence and a focus on results, we offer tailored solutions designed to address the unique needs and challenges of each client. "This has been my 2nd website with Shellie and she continues to exceed expectations!" VIEW LIVE SITE

A CURATED COLLECTION Crafted to Reflect your Unique Narrative at the heart of your brand Specializing in creating custom websites that reflect your individual style and vision. From sleek and modern layouts to elegant and timeless aesthetics, this portfolio showcases a diverse range of designs tailored to suit a variety of businesses and brands. Creativity meets functionality. The Socialite Firm The Socialite Firm excels in crafting premium content and offering tailored marketing strategies. GET THE DETAILS Mr. & Mrs. Punta Cana Your premier destination for luxury travel experiences in the breathtaking region of Punta Cana. GET THE DETAILS Cat's Kids Yoga Cats Kids Yoga is dedicated to introducing children to the benefits of yoga in a fun and engaging way. GET THE DETAILS Girls Day Out Boutique Trendy fashion curated specifically for the modern woman with a passion for style and adventure. GET THE DETAILS Amy Mazur Psychotherapy Compassionate and holistic approach to mental health, providing individual and group therapy sessions. GET THE DETAILS ElaineK Consulting The Socialite Firm excels in crafting premium content and offering tailored marketing strategies. GET THE DETAILS

Bella & Bloom 80 10 Essential Topics to Cover for a Successful Web Design Project P R E V N E X T Apr 29, 2024 LEAVE A COMMENT Having a strong online presence is crucial for businesses and individuals alike. Whether you're launching a new website for your business, revamping an existing one, or starting a personal blog, working with a web designer (aka, me 👋) is often the best way to achieve your goals. However, for the web design process to be successful, effective communication between you and your designer is paramount. Before diving headfirst into your project, there are several important things you should discuss with your web designer to ensure a smooth and successful collaboration. In this comprehensive guide, here are 10 key topics you should address before starting a web design project . 1. Define Your Goals and Objectives: Before approaching a web designer, it's essential to have a clear understanding of what you want to achieve with your website. Are you looking to increase online sales, generate leads, showcase your portfolio, or simply establish an online presence? Clearly articulating your goals will help your web designer tailor the design and functionality of your website to meet your specific needs. 2. Know Your Target Audience: Understanding your target audience is vital for creating a website that resonates with your visitors. Provide your web designer with insights into your target demographic, including their age, gender, interests, and browsing habits. This information will inform design decisions such as color schemes, typography, and user experience elements. 3. Outline Your Brand Identity: Your website should reflect your brand identity and values cohesively. Provide your web designer with branding guidelines, including your logo, color palette, typography preferences, and brand voice. Consistency across all branding elements will help establish a strong brand presence online. 4. Discuss Functionality Requirements: Beyond aesthetics, discuss the functionality you require for your website. Do you need e-commerce capabilities, a blog section, contact forms, appointment scheduling, or integration with third-party platforms? Communicate these requirements to your web designer to ensure they can implement the necessary features effectively. 5. Provide Content and Imagery: Content is king so it's essential to have high-quality content ready for your website. This includes text, images, videos, and any other multimedia elements. If you need assistance with content creation, discuss this with your web designer upfront. Providing content early in the process will streamline the design and development phases. 6. Set a Realistic Timeline: Be transparent about your desired timeline for the project, including any key milestones or deadlines. Collaborate with your web designer to establish a timeline that works for both parties. 7. Communicate Your Budget: Discussing your budget early on will help ensure that the scope of the project aligns with your financial constraints. Be upfront about your budgetary limitations, but also be open to your web designer's suggestions for maximizing value within your budget. Transparency regarding budget expectations will prevent any misunderstandings down the line. 8. Clarify Maintenance and Support Needs: A website requires ongoing maintenance and support to ensure it remains functional, secure, and up to date. Discuss with your web designer the level of maintenance and support they provide post-launch. Will they offer regular updates, technical support, etc.? Clarifying these details will help you plan for the long-term success of your website. 9. Address SEO Considerations: Search engine optimization (SEO) is critical for driving organic traffic to your website. Discuss SEO considerations with your web designer, including keyword optimization, meta tags, site structure, and mobile responsiveness. An SEO-friendly website will improve your visibility in search engine results and attract more visitors over time. 10. Establish Communication Channels: Effective communication is key to a successful web design project. Establish clear communication channels with your web designer, whether it's through email, phone calls, or project management tools to ensure that any issues are addressed promptly. So before embarking on a web design project, it's essential to have open and honest communication with your web designer. By addressing the topics outlined above, you'll set the stage for a collaborative and successful partnership. Remember, your website is an extension of your brand and should accurately represent your identity and goals. By working closely with your web designer and providing clear direction and feedback, you'll ensure that your website not only looks great but also achieves your desired outcomes. Share this post: Facebook X (Twitter) LinkedIn Pinterest Copy link BUSINESS TIPS FOR THE FUN OF IT INSPIRATION STOCK PHOTOS SITE LAUNCHES WOMEN IN BUSINESS Certain posts may include affiliate links to tools I personally use and endorse. This means that if you choose to make a purchase, I may receive a modest commission at no extra expense to you.

Bella & Bloom 80 10 Essential Topics to Cover for a Successful Web Design Project P R E V N E X T Apr 29, 2024 LEAVE A COMMENT Having a strong online presence is crucial for businesses and individuals alike. Whether you're launching a new website for your business, revamping an existing one, or starting a personal blog, working with a web designer (aka, me 👋) is often the best way to achieve your goals. However, for the web design process to be successful, effective communication between you and your designer is paramount. Before diving headfirst into your project, there are several important things you should discuss with your web designer to ensure a smooth and successful collaboration. In this comprehensive guide, here are 10 key topics you should address before starting a web design project . 1. Define Your Goals and Objectives: Before approaching a web designer, it's essential to have a clear understanding of what you want to achieve with your website. Are you looking to increase online sales, generate leads, showcase your portfolio, or simply establish an online presence? Clearly articulating your goals will help your web designer tailor the design and functionality of your website to meet your specific needs. 2. Know Your Target Audience: Understanding your target audience is vital for creating a website that resonates with your visitors. Provide your web designer with insights into your target demographic, including their age, gender, interests, and browsing habits. This information will inform design decisions such as color schemes, typography, and user experience elements. 3. Outline Your Brand Identity: Your website should reflect your brand identity and values cohesively. Provide your web designer with branding guidelines, including your logo, color palette, typography preferences, and brand voice. Consistency across all branding elements will help establish a strong brand presence online. 4. Discuss Functionality Requirements: Beyond aesthetics, discuss the functionality you require for your website. Do you need e-commerce capabilities, a blog section, contact forms, appointment scheduling, or integration with third-party platforms? Communicate these requirements to your web designer to ensure they can implement the necessary features effectively. 5. Provide Content and Imagery: Content is king so it's essential to have high-quality content ready for your website. This includes text, images, videos, and any other multimedia elements. If you need assistance with content creation, discuss this with your web designer upfront. Providing content early in the process will streamline the design and development phases. 6. Set a Realistic Timeline: Be transparent about your desired timeline for the project, including any key milestones or deadlines. Collaborate with your web designer to establish a timeline that works for both parties. 7. Communicate Your Budget: Discussing your budget early on will help ensure that the scope of the project aligns with your financial constraints. Be upfront about your budgetary limitations, but also be open to your web designer's suggestions for maximizing value within your budget. Transparency regarding budget expectations will prevent any misunderstandings down the line. 8. Clarify Maintenance and Support Needs: A website requires ongoing maintenance and support to ensure it remains functional, secure, and up to date. Discuss with your web designer the level of maintenance and support they provide post-launch. Will they offer regular updates, technical support, etc.? Clarifying these details will help you plan for the long-term success of your website. 9. Address SEO Considerations: Search engine optimization (SEO) is critical for driving organic traffic to your website. Discuss SEO considerations with your web designer, including keyword optimization, meta tags, site structure, and mobile responsiveness. An SEO-friendly website will improve your visibility in search engine results and attract more visitors over time. 10. Establish Communication Channels: Effective communication is key to a successful web design project. Establish clear communication channels with your web designer, whether it's through email, phone calls, or project management tools to ensure that any issues are addressed promptly. So before embarking on a web design project, it's essential to have open and honest communication with your web designer. By addressing the topics outlined above, you'll set the stage for a collaborative and successful partnership. Remember, your website is an extension of your brand and should accurately represent your identity and goals. By working closely with your web designer and providing clear direction and feedback, you'll ensure that your website not only looks great but also achieves your desired outcomes. Share this post: Facebook X (Twitter) LinkedIn Pinterest Copy link BUSINESS TIPS FOR THE FUN OF IT INSPIRATION STOCK PHOTOS SITE LAUNCHES WOMEN IN BUSINESS Certain posts may include affiliate links to tools I personally use and endorse. This means that if you choose to make a purchase, I may receive a modest commission at no extra expense to you.

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