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Struggling With Giving Feedback? Here's How To Communicate With Your Web Designer

Your website serves as your virtual storefront, making it crucial for it to be visually appealing, functional, and user-friendly. However, achieving the perfect website often requires collaboration between you and your web designer. Providing constructive feedback is a critical aspect of this collaboration, ensuring that your vision is accurately translated.

old school white typewriter

In this guide, we'll delve into the art of giving useful feedback to your designer, empowering you to communicate your preferences effectively and ultimately achieve a website that exceeds your expectations.

1. Establish Clear Objectives

Before providing feedback to your web designer, it's essential to establish clear objectives for your website. What are your goals? Who is your target audience? What message do you want to convey? By defining these objectives upfront, you provide your designer with valuable context that informs their decision-making process.

2. Be Specific With Your Feedback

When offering feedback, specificity is key. Vague statements like "I don't like it" or "It doesn't feel right" provide little actionable guidance to your designer. Instead, focus on specific elements such as color schemes, typography, layout, or functionality.

Pro tip: You might say, "The font choice doesn't align with our brand identity," or "The navigation menu is difficult to find" and if possible, provide visual reference to exactly what you're looking for. This will help tremendously.

3. Provide Examples of What You Want

As mentioned in point number 2, visual examples can significantly enhance the clarity of your feedback. If there are specific websites or design elements that resonate with you, share them with your designer. This allows them to understand your aesthetic preferences more comprehensively and tailor their designs accordingly.

Pro tip:  Provide examples to help bridge any potential communication gaps and ensure that both parties are on the same page.

woman writing in notepad

4. Offer Both Positive and Constructive Feedback

While it's essential to address areas that need improvement, don't forget to acknowledge the aspects of the design that you like. Positive feedback reinforces what is working well and encourages your designer to continue in that direction. Additionally, framing constructive criticism in a positive manner fosters a collaborative atmosphere and prevents the feedback from being perceived as overly critical.

Pro tip:  Remember, Rome wasn't built in a day so don't panic if the initial draft doesn't meet your expectations.

5. Prioritize Feedback

Not all feedback carries equal weight. Prioritize your feedback based on its impact on the overall design and functionality of the website. Identify critical issues that need immediate attention and distinguish them from minor preferences that can be addressed later. This helps your designer allocate their time and resources effectively, focusing on the most important aspects first.

Pro tip:  Be very specific with your revision requests.

6. Consider the End User

Keep your target audience in mind when providing feedback. Ultimately, they are the ones who will be interacting with the website. Consider factors such as usability, accessibility, and overall user experience. Ask yourself whether the design elements resonate with your target demographic and whether they facilitate intuitive navigation and engagement.

Pro tip:  WIX templates are very flexible so if you see something you don't love, it can most likely be changed.

modern workspace in white

7. Communicate Effectively When Giving Feedback

Effective communication is the cornerstone of successful collaboration. Clearly articulate your thoughts and rationale behind your feedback. Avoid ambiguous or contradictory statements that may lead to confusion. Additionally, be open to dialogue and willing to discuss your feedback further if needed. A constructive exchange of ideas can lead to innovative solutions and ultimately result in a stronger final product.

Pro tip:  This cannot be overstated so here it is again: don't panic if the initial draft doesn't meet your expectations.

8. Trust Your Designer's Expertise and Experience

While it's essential to provide feedback, it's equally important to trust your designer's expertise. Remember that they are professionals with specialized knowledge and experience in their field. Be open to their suggestions and recommendations, as they may offer valuable insights that enhance the quality of the design. Collaboration is a two-way street, and trusting your designer fosters a productive working relationship.

Pro tip:  Do your research. Make sure you meticulously look through your designer's portfolio of latest work.

9. Iterate and Refine

Creating the perfect website is often an iterative process. After receiving feedback from your designer, expect multiple rounds of revisions as the design evolves. Embrace this iterative approach as an opportunity for refinement and improvement. Each iteration brings you closer to achieving your vision, so remain patient and receptive throughout the process.

10. Express Gratitude

Last but not least, express gratitude for your designer's hard work and dedication. Acknowledge their efforts and the time they invest in bringing your vision to life. A simple thank you goes a long way in fostering a positive working relationship and motivating your designer to go above and beyond to meet your expectations.

Pro tip:  Leave a truthful public review of your experience working with your designer.

flatlay desk with coffee, glasses and flowers

Giving useful feedback to your web designer is a collaborative endeavor that requires clarity, specificity, and effective communication. By following these guidelines and fostering a constructive working relationship, you can ensure that your website accurately reflects your vision and resonates with your target audience. Remember, effective feedback is not just about pointing out flaws but also about acknowledging strengths and working together to achieve excellence.


"Feedback is the fuel that propels us forward in the journey of innovation and growth."

- Sara Blakely



3 days ago

very nice blog

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