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The B&B Blog

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The Ultimate WIX SEO Guide

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Well-optimized sites with strong content are the key to organic traffic from search engines.

Using this guide, you will be able to optimize your Wix site for search engines. You can use this guide to absorb everything you need to know about Wix's SEO features and capabilities, along with how you can use them. Want even more? Check out the WIX SEO Learning Hub.


Article contents:

Whether you're a small business owner, a solopreneur, or just looking to start a side hustle, chances are you don't have a lot of time on your hands. You're too busy running your business to worry about things like website design and SEO! That's where I come in. As a Top 100 WIX designer, it's my job to create beautiful websites that are also technically sound when it comes to things like SEO. Keep reading to learn more about why Wix websites are the best for your small business and how to make SEO work for you.

Wix websites are built on not only a performance-first foundation, but also SEO best practices from dynamic rendering to automatic caching. In other words, with Wix, you can rest assured that your website is optimized for search engines—no additional work required on your part.

Not sure where to start? Don't worry, I’ve got you covered. Think of me as your very own Wix design nerd. Here's everything you need to know about Wix SEO, focusing on crawling and indexing, performance, structured data, metadata, and analytics.

Crawling and Indexing

One of the most important aspects of SEO is ensuring that your website can be found and indexed by search engines. Wix uses server-side rendering, a solution both Google and Bing advocate for, your site will always be found and indexed by search engines—with minimal effort required on your part. In a nutshell, server-side rendering is the process of generating HTML on the server and sending it to the browser. By doing this, you can avoid having to generate HTML on the client-side (the user’s side), which can improve performance and reduce the amount of data that needs to be sent over the network.


Another key ranking factor is website performance— how fast your site loads, how accessible it is, etc. Fortunately, all Wix websites are built on a performance-first foundation, which means they load quickly and are accessible to everyone—including those with disabilities. Plus, all Wix sites come with automatic caching enabled, so your pages will load even faster for repeat visitors.

Structured Data & Rich Results

Rich results are basically just search results that include more than the standard title and meta description. They might include things like images, videos, or extra bits of information pulled from your website. They tend to stand out more in the search results which can help you get more clicks and traffic to your site. Structured data is code that helps search engines understand the content on your pages. Without it, your pages may not appear in rich results (aka featured snippets), which can negatively impact your click-through rate (and organic traffic). The good news? All Wix websites come with built-in structured data that's optimized for rich results—so you'll never have to worry about whether your pages are eligible for featured snippets.


Metadata is information that tells search engines what your pages are about—and it's one of the most important aspects of SEO. Fortunately, with Wix, you never have to worry about missing or incorrect metadata; the platform automatically generates metadata for all pages on your site (based on the content you add), so you can be confident that search engines always have up-to-date information about your site.


It's easy to track how well your site is performing in terms of traffic and engagement over time by using the built in WIX Analytics feature (more details here). Understand how your visitors are interacting with it and then act and improve based on these insights. On every published Wix website, Wix Analytics can be found in the Dashboard. Plus, if you connect your Wix site to Google Analytics, you'll be able to see even more detailed information about your visitors and their interactions with your site (like what pages they're looking at and how long they stay on each page).

With features like server-side rendering, automatic caching, built-in structured data, and automatic metadata generation, you can rest assured that your site is always visible to search engines. WIX makes it easy to monitor your site's performance so you can adjust your SEO strategy accordingly.

How much does SEO cost?

By now you can tell that the importance of search engine optimization (SEO) for any business cannot be overstated. And in terms of costs, I highly recommend The SEO Contractor - they have years of experience and deliver both results and transparency (free consultations too!). Trust me when I say I bet no one will ever explain SEO to you the way they will...

"We suggest spending enough money that allows the SEO company to do the work needed, as well as an amount that does not also break your budget. In our opinion, there are no true SEO services that can be completed for under $500 per month, unless you are talking about local directory listings. As SEO contractors, we recommend spending a minimum of $1,500 per month, and with us, unlike most agencies, we do not lock you into any contracts."

Reach out to the experts and unpack all of the details and requirements you have for your business so they can summarize your expectations. It's clear that SEO is a process but it's well worth it if done correctly and most importantly, on the up and up.


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