Beyond the Numbers: The Many Sides of Samina Esha
Finance, journalism, and children's books. Meet the woman proving that a career doesn't have to follow just one path.
There's something refreshing about a woman who refuses to be defined by a single title. For Samina Esha, building a career has meant embracing both her analytical and creative sides.
As President and Co-Founder of SETO Financial Inc., Samina helps individuals and businesses navigate financial decisions. But beyond the world of finance, she's also a journalist, writer, and children's book author.
And that's exactly what makes her story worth sharing.
Building a Business Around Financial Guidance
Based in Toronto, Canada, SETO Financial Inc. was co-founded by Samina in 2018.
The company provides personalized financial guidance to individuals and businesses, helping clients approach their financial decisions with greater clarity and confidence.
As President and Co-Founder, Samina brings her professional experience and entrepreneurial perspective to a field where understanding individual needs matters.
More Than Numbers: A Life in Words
While finance is a significant part of Samina's professional life, writing has its own place in her story.
Alongside running SETO Financial, she's a journalist, writer, and author of the Happy Hoppy children's book series.
It's an interesting combination of careers, bringing together the practical world of finance and the imagination involved in storytelling.
For Samina, professional interests don't have to fit neatly into one category.
A Theme Song That Says It All
If Samina's business had a theme song, it would be Lean on Me by Bill Withers.
It's a fitting choice for someone whose professional work centers on helping others navigate important decisions.
The song's message of support and connection feels especially appropriate for a business built around personalized financial guidance.
Finding Time for the Little Things
Outside of her professional responsibilities, Samina appreciates the quieter moments.
After a day that might include work, meal preparation, and laundry, her favorite way to unwind is with a glass of wine, a good book, or time to write.
She also enjoys listening to Bach's Prelude from Partita No. 3, finding space for music and a little peace amid a busy schedule.
It's a reminder that even women with multiple professional roles need moments that belong entirely to themselves.
Celebrating a Woman of Many Talents
What makes Samina's story especially interesting isn't simply the number of roles she holds. It's the combination of them.
From co-founding a financial company to writing children's books, she's built a professional life that makes room for different interests and talents.
Bella & Bloom is delighted to feature Samina Esha as part of the Bloomin' Female Force, celebrating the women behind the businesses and the stories that make each one unique.
Have a story worth sharing? The Bloomin' Female Force celebrates female entrepreneurs and the journeys behind their businesses. Get Featured and introduce yourself to the community!
Thank you, Samina, for being part of the Bloomin’ Female Force! 🌸 I love how you've made room for both finance and storytelling in your career. It's wonderful to share your journey and celebrate the many talents you bring to the table!